Sake Brewery T-Shirts Sake Brewery T-Shirts

SAKETIMES NEWS – Feb 12th, 2019

In the news this week: Wear your love of sake on your sleeve with brewery T-shirts from UNIQLO. Then, Nanbu Bijin get vegan status in a clever play that highlights sake’s inherent purity. Finally, Kubota Seppo, the strange lovechild of a sake brewery and an outerwear brand, returns for this year’s camping season!


UNIQLO to Sell Sake Brewery T-Shirts Worldwide

Major Japanese clothing retailer UNIQLO is set to release a series of T-Shirts with designs based on 11 Japanese sake breweries, featuring those brewerys’ logos in various colors and patterns. Called “SAKAGURA,” the line is the latest in UNIQLO’s UT Collection of shirts made in collaboration with corporations and media franchises like Disney and Volkswagen.

The shirts are currently available online and at brick-and-mortar stores in China and will roll out through February and March in Malaysia, Indonesia, Thailand, Singapore, Russia, Australia, South Korea, Hong Kong, Taiwan, the Philippines, Canada, the EU, Japan, and the USA.

Some breweries featured on the shirts include Suigei, Tsuki No Katsura, Nanbu Bijin, Tengumai, Kenbishi, and Koshi no Kanbai. They look like they’ll be a great way to show your brand loyalty to those in the know about sake wherever you go!

Sake Brewery T-Shirts

LINK: SAKETIMES | 2019/02/04 | ユニクロとコラボ!南部美人の酒蔵Tシャツが3/4(月)に発売開始

Nanbu Bijin Now Certified Vegan

Iwate Prefecture’s Nanbu Bijin sake brewery recently announced that they’ve received vegan certification from regulatory groups in the USA, EU, Canada, India, Australia, and Japan. The certification verifies that Nanbu Bijin sake use no animal products and are not harmful to, or exploitative of, animals in any way.

Those in the sake know shouldn’t be shocked: Sake, by law, is made up just rice, water, and yeast. Brewers also pride themselves on purity, so the addition of animal products in the brewing process would be unusual to say the least. In other words, sake is vegan by design.

But, Nanbu Bijin is hoping that the official certification, along with the kosher certification it win in 2013, will reinforce to people overseas that sake is a pure, safe, and ethical choice of beverage. With modern consumers increasingly conscious of food ethics and safety, this move may help bring this inherent characteristic of sake to the forefront of buyers’ minds.

vegan mark

LINK: 南部美人 蔵元だより | 2019/01/30 | ヴィーガン(Vegan)取得の報告

Asahi-Shuzo Sake Brewing and Outdoor Lifestyle Brand Reunite to Create “Outdoor Sake” Together

Asahi-Shuzo Sake Brewing, known for its Kubota brand of sake, has once again joined forces with outdoor lifestyle brand Snow Peak to create a sake specifically designed for outdoor imbibing during the spring months.

Kubota Seppo

Called Kubota Seppou, the drink marks the two brands’ third outing together. This time, though, the slim, portable 500ml bottles are reskinned in white-on-white – as opposed to previous iterations’ inky blacks – to represent the freshness of warm spring weather.

Kubota Seppo

Inside the new bottles is a sake brewed with a refreshingly fruity flavor reminiscent of muscat and melon, which should pair perfectly with camping or picnic foods like edible wild plants tempura and grilled chicken.

This collaboration is a celebration of the two Niigata-based companies’ growth, as well as their mutual reliance on nature for their respective successes.

◎Product Information

  • Name: Soujo Kubota Seppou
  • Volume: 500ml (17oz)
  • Price: 3,100 yen
  • Release Date: Mar 7th, 2019

LINK: DIME | 2019/01/31 | コンセプトはアウトドア!スノーピークと朝日酒造がコラボして作った日本酒「爽醸 久保田 雪峰」

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