1: Niigata Sake Brands Penetrate French Market, Sold at Paris’ Oldest Department Store
2: New Sakes Developed Specially for Use by Michelin Three-Star Restaurants
3: Sake Festival Coming to Sydney October 20th
Niigata Sake Brands Penetrate French Market, Sold at Paris’ Oldest Department Store
Famous high-end retailer Le Bon Marché, the oldest department store in France and one of the oldest in the world, announced that they will begin selling seven brands of sake from three Niigata area breweries. This move is expected to be only the beginning of widespread sake sales in the country.
The push to promote Niigata sake began in earnest this past July with the opening of Kinase in Paris. Kinase is a store that specializes in products from Niigata Prefecture, offering 191 different items from 36 companies. With its elegant design blending in with other Parisian boutiques, public reaction to Kinase has been overwhelmingly good. About 90 percent of customers are French, demonstrating a clear bond developing between the residents of Pairs and Niigata goods, most notable of which is sake.
As more people in France realize the true pleasure of sake, demand has been steadily growing, leading to the recent decision by Le Bon Marché’s owners, Moët Hennessy Louis Vuitton SE, to begin selling it among their regular stock of luxury items.
Kinase has plenty more ambitious campaigns scheduled, with the hope of further permeating sake into the local lifestyle by working with influential media, including local YouTubers and bloggers, as well as by hosting and taking part in regular tasting events. They are also actively pursuing sales channels with local buyers, restaurants, and other retailers.
It’s a remarkable victory for the agricultural prefecture to find success in the glamorous streets of far-away Paris and a testament to the greatness of Niigata sake.
New Sakes Developed Specially for Use by Michelin Three-Star Restaurants
A new line of sake is shooting for the stars – and only the stars – as the sole purpose of their creation is to be sold through restaurants that have earned the Michelin restaurant guide’s highest level of recognition – three stars.
The project is spearheaded by Japan Exquise and Louis Robuchon Abe, son of the chef who has earned the most Michelin stars in history, the late Joël Robuchon. Using his own connections in the French gastronomic scene, Robuchon is currently holding a series of events throughout October and November introducing these sake throughout France and Morocco.
Six types of sake from breweries across Japan at prices ranging from 100 to 500 euros a bottle were created for introduction to three-star restaurants. In addition to their specific tastes, their bottle designs are also unique among sake and targeted towards more international sensibilities.
If successful, they hope to spread these original sake to three-star-winning restaurants in other countries such as China, Taiwan, and even back in Japan. In the hands of the greatest chefs in the world, new sake creations and combinations may help cement its rightful place as a premier beverage in world.
Sake Festival Coming to Sydney October 20th
Residents of Australia’s largest city will once again be treated to a wide array of sake at the Sake Matsuri, taking place on October 20th.
After paying the $60 admission, visitors can sample from the over 60 different types of sake brought in from all over Japan by Australia’s top importers. This is an excellent opportunity for those only partially familiar with sake to learn and experience the differences between say, a Junmai Daiginjo sake brewered in either aged “Koshu” or unpasteurized “Namazake” styles.
Food and Japanese beers will also be available and each guest will receive their own stemless wine glass to take with them as a souvenir and enjoy sake to the fullest in the comfort of their own home.
This is the second Sake Matsuri of 2018 following the successful Melbourne event in June, and the second year for Sydney to enjoy the festival. This year it will be held at The Commune in Waterloo from 1 to 6 p.m. Be sure to arrive early because there is a lot of sake just waiting to be sampled!
- Name: Sake Matsuri Sydney 2018
- Date: Saturday, Oct 20th
- Time: 1 p.m. – 6 p.m.
- Location: The Commune, 901 Bourke St., Waterloo
- Admission: $60 (plus tax)
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