Vietnam’s Largest Vietnam-Japan Festival Vietnam’s Largest Vietnam-Japan Festival

SAKETIMES NEWS – Dec 17, 2019

In the news this week: The Vietnam-Japan Festival is coming to Ho Chi Minh and with it some great sake. Then, sake cocktails appear in an unlikely place at the newly-opened “world’s largest” Starbucks in Chicago. Finally, the much anticipated reopening of Shibuya Parco in Tokyo brings cool offerings for sake fans.

Vietnam’s Largest Vietnam-Japan Festival Coming to Ho Chi Minh Next February

On February 22 and 23, 2020, the Japan Vietnam Festival will be held in Ho Chi Minh City, Vietnam. It’s the largest festival of its kind in Vietnam and expects to attract over 300,000 visitors to September 23rd Park.

The purpose of the event is for cultural exchange between the two countries, from entertainment to sports. Sake, unsurprisingly, will make a major appearance, too. The “Nippon Sake Bar Counter” will be set up at the venue serving sake through the licenses of major Vietnamese vendors and giving first-time drinkers a taste of what the drink has to offer.

Organizers also hope that the festival will facilitate business arrangements between the two countries. Business meetings and seminars will be conducted in a range of fields, including in tourism, technology, and sports.

It’s also a great opportunity for sake breweries in Japan to get a foothold in a growing overseas market. For everyone else, it’s a great opportunity to sample some sake steeped in the culture of two great countries.

Vietnam’s Largest Vietnam-Japan Festival

◎Event Information

  • Name: The 7th Japan Vietnam Festival in Ho Chi Minh City
  • Date: Saturday, Feb 22 – Sunday, Feb, 23
  • Location: September 23rd Park B Area, Ho Chi Minh City

LINK: SAKETIMES| 2019/11/22 | ベトナム最大の日越交流フェス「ジャパンベトナムフェスティバル」(JVF)が2/22(土)~23(日)にホーチミン市にて開催!

World’s Largest Starbucks Serving Sake Cocktails

At the Chicago Reserve Roastery – opened November 15 – a new sake cocktail in on the menu.

The drink is a combination of Japanese gin and nigori sake, which is lightly filtered sake that retains a cloudy white appearance. It’s one of the five exclusive cocktails sold only at this, the world’s largest Starbucks facility, in downtown Chicago. Mixologist Julia Momose, a Japan expert of sorts, developed the drink.

The cocktails will be sold for the next six months, and if well received, Starbucks will consider introducing them to other reserve roastery stores, possibly in far-flung locales like Shanghai and Milan.

Sake being sold through a major chain like Starbucks is a big breakthrough in reaching people who might not ordinarily have an opportunity to try it.

LINK: JETRO ビジネス短信| 2019/11/21 | 世界最大規模のスターバックス、米シカゴにオープン、日本酒や日本産ジンのカクテルも提供

AI Sake Bar and More in the Newly Reopened Shibuya Parco

The Shibuya Parco shopping complex in the heart of Tokyo reopened on November 22 and brought with it a plethora of new shops. Two sake bars make their debut here: Mirai Nihonshuten / Kubota Sake Bar and Human Made.

Mirai Nihonshuten / Kubota Sake Bar

Mirai Nihonshuten / Kubota Sake Bar can be found in the basement food court – known as Chao Kitchen for its eclectic mix of eateries and shops. In this area a wide range of sake is available to drink and purchase by the bottle. The specialty is the popular Kubota brand by Asahi Shuzo. The bar will also feature an AI system that can determine your best sake based on a taste test analysis.

In addition, in Restaurant Seven on the 7th floor is a Human Made outlet. Although Human Made is technically a fashion brand, they also sell their own sake, Storm Cowboy, made in part by musician Pharrell Williams. Evenings, the store itself is converted to a sake stand.

There’s so much to see and do in the new Shibuya Parco that it’s easy to get overwhelmed, so it’s good to know that there are a few places inside where you can take a break with a relaxing cup.

LINK: 流通ニュース | 2019/11/21 | 渋谷パルコ/AR、昆虫、日本酒、eスポーツ、音楽カオスな「食」37店

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