Tatenokawa’s Marketing Director Brings New Perspective to an Old Industry
Feb. 21. 2020 posted by
In the sake world, it’s often the toji - or "brewmaster" - who gets the lion’s share of the praise. But while toji may play a very important role, sake brewing requires a lot of hands on deck - some of whom, increasingly, contribute skills that have little to do with the actual brewing process. Breweries like Tatenokawa, Inc. are starting to take seriously the parts of the business that don’t get fermented and bottled, often to great effect.
